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Tips to get more local leads
Plain-language guides on local SEO, Google Ads, and getting found online, written for busy service business owners.
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What will I learn on the Cadyen blog?
Practical, plain-language ways for service businesses to get more local leads: local SEO, Google Ads, Google Business Profile, reviews, and showing up in AI search answers. Each guide is written for busy owners, not marketers.
July 5, 2026
12 Best Home Services Marketing Tips to Get More Leads
Marketing a home services business does not have to be complicated. Here are the 12 things that actually bring more calls and booked jobs.
Read more →July 5, 2026
How Cadyen Is Preparing You for AI Search
Your customers still search. But now AI answers first. Here is how we make sure your business is the one those answers recommend.
Read more →July 5, 2026
Brand Authority: Why AI Search Recommends Some Businesses and Not Others
AI tools recommend businesses they trust, not pages that rank. Here is what builds that trust, and how to stack the signals in your favor.
Read more →June 10, 2026
How Much Do Google Ads Cost for Plumbers?
Google Ads for plumbers can pay off fast, but the cost surprises a lot of owners. Here is what you really pay, why, and how to get more jobs for less.
Read more →June 10, 2026
Why Your HVAC Company Isn't Showing Up on Google
When the AC quits, people search and call fast. If your HVAC company is not on the first page, here is why, and how to fix it.
Read more →June 10, 2026
Local SEO for Contractors: A Simple Guide
Local SEO sounds technical, but the idea is simple: show up when nearby people search for your work. Here is how contractors do it.
Read more →