Roofing Marketing Agency
More booked roofs. Fewer shared leads. A phone that gets answered.
You do good work. The problem is getting found before the homeowner calls someone else. Cadyen is a roofing marketing agency. We put you in front of people searching for a roofer right now, then turn those searches into booked inspections.
We run your ads, build your reviews, answer your calls, and track every lead back to the job it produced. No long-term contract. You own everything we build.
Marketing for Roofing Contractors
One team runs every channel and ties it to booked work. Here is what marketing for roofing contractors covers with Cadyen.
Roofing SEO.
Rank for repairs, replacements and storm damage in every city you cover. We keep the detail on our roofing SEO services page.
Roofing company ads.
Google Ads aimed at homeowners ready to book, with junk clicks blocked and every call tracked.
Google Business Profile.
Win the map pack so you show up when someone searches a roofer nearby.
Reviews.
An automated system that asks for a review after every job and helps you answer them.
AI receptionist.
Every storm-season call answered, 24/7, so no inspection goes to voicemail. See the AI receptionist for contractors.
Website and photo proof.
A fast site that shows your finished roofs and makes the phone number easy to tap.
Roofing Company Ads
Roofing company ads work when they reach the right search at the right moment. We point your budget at high-intent searches: "roof leak repair," "roof replacement near me," "storm damage roofer." Those are homeowners ready to book, not researchers six months out.
Here is how we run Google Ads for roofers:
- We target bid-ready searches and block the junk clicks that drain a roofing budget.
- We track every call and form back to the keyword that drove it, so you see what books jobs.
- We shift budget toward what works and pull it from what does not.
- We push harder when storms hit and ease off in the slow months, so you are not paying peak prices for quiet weeks.
We build a landing page for each campaign, too. A storm-damage click lands on a storm-damage page, not a generic homepage. A page that matches the search turns more clicks into calls, which lowers what each booked roof costs you. Every form and call on that page gets tracked back to the ad that sent it.
Pricing starts with the Starter Plan at $1,500 a month for a website plus Google Ads management, plus ad spend. The Complete Plan runs $3,978 a month for all six core services, plus ad spend. Ad spend goes to Google and is never included.
Build before the storm, not during it
Storms do not send a calendar invite. When one hits, every roofer in the area fights for the same homeowners. The companies that win are the ones already ranking, already reviewed, and already answering the phone.
You cannot build all of that in a week. Rankings take months. Reviews come one job at a time. Your Google profile earns trust slowly.
The slow months are when you build it. Publish your city and service pages. Collect reviews after every job. Get the AI receptionist answering. Then when the next storm rolls through, you are the first call and the first to pick up. Your crews stay busy through the quiet season too.
Think about the roofer who waits for the storm to start marketing. By the time their new pages rank, the hail jobs are signed and the trucks have moved on. The roofer who built in the slow months caught that same wave from the top of the results. One planned ahead. The other paid for it.
Lead Generation for Roofers
Shared lead sites sell the same homeowner to four roofers at once. You call, you race two competitors to the phone, and the job turns into a price fight.
Lead generation for roofers works differently with Cadyen. We run your marketing, so the homeowner finds your company, reads your reviews, sees your work, and calls you. The lead is yours and nobody else's. We do not sell or resell enquiries.
That means fewer tire-kickers, less racing, and more estimates where you are the only roofer on the call. Every lead gets tracked back to the ad or search that drove it, and to the job it produced.
Residential and Commercial Roofing
A homeowner with a leak and a GC sourcing a commercial reroof are not the same buyer. We market to each one the way they search.
Residential repairs and replacements start with a worried homeowner and a fast decision. Reviews, financing and a quick inspection win the job. We aim ads and pages at repair, replacement and storm searches in each city you cover.
Commercial reroofs run on bids, specs and references. Property managers and GCs want proof you can handle the scope and the schedule. We build separate pages for your commercial work and put your finished projects where these buyers check.
Roofing Marketing Ideas
Here are five roofing marketing ideas that bring in work, plus a few roofing advertising ideas you can act on this month.
- 1
Own the storm search.
Build pages for storm and hail damage in each city you cover, then back them with ads during storm season.
- 2
Ask for a review after every roof.
A steady flow of 5-star reviews lifts your map ranking and closes the next homeowner before you quote.
- 3
Show the finished roof.
Before-and-after photos and short jobsite video sell a replacement better than any slogan. Put them on your site, your profile and your ads.
- 4
Answer every call.
Add an AI receptionist so the storm-day rush and the after-hours leak call both get a real answer instead of voicemail.
- 5
Track calls to jobs.
Measure roofing company ads and SEO by booked roofs, not clicks, so you spend on what actually rings the phone.
Want help putting these to work? Start with a free visibility check-up.
Roofing marketing questions
How much does roofing marketing cost?
It depends on your market and how fast you want to grow. The Starter Plan is $1,500 a month for a website plus Google Ads management, plus ad spend. The Complete Plan is $3,978 a month for all six core services, plus ad spend. Single services start at $1,200 a month. Everything is month to month, and we set your price on a free strategy call.
Is SEO or Google Ads better for roofers?
Most roofers need both. Google ads for roofers bring calls within days of launch, which matters during storm season. Roofing SEO builds over the following months and keeps sending leads at a lower cost over time. We run both and track each one to booked jobs. See our roofing SEO services page for the search side.
How do roofing companies get more leads?
They get found first and answer fast. That means ranking in the map pack, running ads on bid-ready searches, collecting reviews after every job, and picking up every call. Cadyen runs all of it as one system and sends the lead straight to you. The leads are exclusive, not shared with other roofers.
Do you sell shared roofing leads?
No. We are not a lead vendor and we do not resell enquiries. We run your marketing, so the homeowner finds your company and calls you directly. The lead is yours alone. You are never racing three other roofers to call the same homeowner first.
Do you work with commercial roofing contractors?
Yes. We work with residential and commercial roofers. Commercial reroofs and residential replacements get searched in different ways, so we build separate pages and campaigns for each. We can aim the work at the jobs you want more of, from steep-slope tear-offs to flat commercial reroofs.
How fast will I see results?
Google Ads can bring calls within days of launch. SEO and reviews build over the following weeks and months, then keep producing leads at a lower cost. We do not promise a ranking position or a lead count. We track every call and form to the job it produced and report on it each month.
How do I compete with national roofing brands?
Be more local than they are. Big brands buy the top of the page everywhere, but they are not genuinely nearby. We win the map pack and the city searches they treat as an afterthought, back it with real reviews from local jobs, and answer every call fast. A homeowner trusts a roofer from their own town with proof over a national name with none.
Get your phone ringing with roofs worth quoting.
Book a free strategy call and we will show you where you stand today and what we would do first. No pressure, no contract.