Lead Generation & Marketing Services for Service Businesses
Every service below is built for one outcome: more of the right customers finding you, calling you, and booking. Use them individually, or combine them into one system that compounds.
Quick answer
What services does Cadyen offer?
Cadyen offers local SEO with AI search visibility built in, Google Ads and Meta Ads management, Google Business Profile optimization, reputation management, direct mail, website design, company branding, an automated voice agent, and full lead generation systems for service businesses. Services work alone or combine into one system, month to month with no long-term contracts. Branding is a one-time project.
Local SEO + AEO
Local SEO for Contractors
Local SEO is the work that makes a contractor show up when nearby customers search for their trade, in the Google map pack, in regular results, and in AI answers. Cadyen runs SEO and AEO together in one plan, because the same clean business facts, structured content, and schema that earn rankings are what ChatGPT, Perplexity, and Google AI Overviews read and quote.
Explore local seo + aeo →Google Ads Management
Google Ads Management for Service Businesses
Google Ads management means an expert plans, builds, and runs your paid search campaigns: keyword and market research, ad copy, landing pages, bid management, and ongoing optimization. Cadyen runs Google Ads specifically for service businesses, focused on calls and booked jobs rather than clicks.
Explore google ads management →Meta Ads Management
Meta Ads Management for Service Businesses
Meta Ads management means someone runs your Facebook and Instagram advertising for you: strategy, creative, audience targeting, lead capture, and ongoing optimization. Cadyen builds the creative from your own brand, photos, and job-site footage, targets your service area, and reports on leads and cost per lead rather than likes.
Explore meta ads management →Google and Meta Ads
Google and Meta Ads, Run as One Pipeline
Running both makes sense when you want to capture the people searching right now and stay in front of the ones who will need you in a few months. Cadyen runs both channels with one team, one budget, and one report, so you can see which channel actually produced the booked job.
Explore google and meta ads →Google Business Profile Optimization
Google Business Profile Optimization
Google Business Profile optimization is the work of setting up, correcting, and actively managing your Google listing so it ranks in the local map pack and convinces customers to call. It covers categories, services, photos, posts, reviews, and Q&A.
Explore google business profile optimization →Reputation Management
Reputation Management for Home Services
Reputation management is the ongoing work of earning reviews, responding to them, and keeping your business information consistent everywhere customers look. For home services, reviews are usually the deciding factor between two similar companies, so this work directly affects how many jobs you book.
Explore reputation management →Direct Mail
Direct Mail Marketing for Home Services
Direct mail puts a physical offer in front of households in the neighborhoods you want to work in. Cadyen runs it as a shared, co-branded mailer, so you appear alongside other local businesses and the cost per household stays far below a solo mailing.
Explore direct mail →Website Design
Website Design for Service Businesses
A good service business website loads fast, works perfectly on phones, shows your services and area clearly, proves trust with reviews and real work, and makes calling or booking effortless. Cadyen builds websites around those jobs, with SEO and lead tracking included from the start.
Explore website design →Company Branding
Company Branding for Service Businesses
A branding package gives you the visual identity your business runs on: a custom logo, logo files in every format you need, a color palette, a typography system, a brand asset kit, and clear guidelines for using them. Cadyen sells it as a one-time $997 project rather than a monthly plan.
Explore company branding →Lead Generation
Lead Generation for Home Services
Home services lead generation means making your business visible where customers look, search, maps, ads, reviews, and AI answers, then converting that attention into calls and booked jobs. Cadyen runs this as one system, and every lead it produces is exclusively yours, not a shared list.
Explore lead generation →Automated Voice Agent
An employee who answers every call, 24/7
An AI phone assistant trained on your business and connected to your CRM and calendar. It books the work, captures the lead, and logs every call.
Explore the voice agent →Not sure where to start?
Most owners don't need every service on day one. The free visibility check-up shows where you're losing leads right now, so you start with the piece that pays off fastest. You can also review starting prices, see client results, or browse the industries we serve and our service areas.
Start with the free check-up
We'll show you exactly where you're losing leads and which service fixes it first. No pressure, no obligation.