Meta Ads Management for Service Businesses
Google Ads catches the people already searching. Meta Ads reaches the homeowner who has been putting the job off, scrolling past your competitors, and has not searched for anything yet. Creative is what makes them stop.
Pricing is set on a free strategy call, month to month with no long-term contract. See pricing
Who is this for?
Service businesses selling planned work rather than emergency call-outs: remodelers, roofers, painters, landscapers, deck and fence builders, flooring, windows and doors, and any trade with before-and-after work worth showing. It also fits a seasonal offer or a slow month you need to fill.
Why Facebook and Instagram ads work
Facebook is the best platform for earning early interest and face time with the people who will need you next. It puts your business in front of them before they even start searching.
Meta ads run across Facebook and Instagram and use real user data to target by interests, behaviors, and demographics. Your ads reach the right local audience instead of everyone.
We build campaigns around clear goals like conversions or engagement, and Meta's algorithm optimizes delivery toward those results.
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The biggest reach, the most-used platforms. Billions of active users scroll Facebook and Instagram every day.
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Targeting by interest and online activity. Reach the right local audience with some of the best targeting options anywhere.
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Leads and top-of-mind awareness. Messaging that brings in work now while building your brand for the long run.
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Lower costs, more room to scale. Fewer contractors advertise on Meta, so you often pay lower CPMs than on crowded channels.
Problems this service solves
Boosted posts, no leads
Hitting boost on a photo mostly reaches people who already follow you, not the households in your service area who have never heard your name.
Stock-photo creative
Generic agency creative gets scrolled past. Your actual crews, trucks, and finished jobs are what stop the thumb.
Leads that go cold
Meta lead forms are easy to fill in and easy to forget. Without fast follow-up, the lead is gone by the time you call back.
What Cadyen does
Why Cadyen is different
- Creative built from your brand, your crews, and your real jobs, not stock footage
- We only run ads for service businesses, so the offers and hooks fit how local work is actually bought
- Search and social can run as one pipeline if you add Google Ads
- Month to month, and we report cost per lead, not impressions
Our process
A completely done-for-you service. From the first idea to booked jobs, we handle every step.
Ad ideation
Hooks, angles, and formats proven to convert.
Copywriting
Ad copy that hits real pain points with clear calls to action.
Video scripting
Word-for-word scripts, ready to read and record.
Video filming
You film on your phone, or we come to you.
Video editing
Cuts, captions, overlays, and branding.
Landing pages
Conversion-built pages for each campaign.
Campaign launch
Ads go live. Leads start coming in.
Scale & optimize
Double down on winners, cut the rest, lower your cost per job.
What you get
- Campaign strategy and build
- Creative built from your brand and footage
- Audience targeting and retargeting
- Lead capture form or landing page
- Ongoing creative and budget optimization
- Monthly performance reporting
We show you exactly where your money goes
Every lead is logged, reviewed, and categorized in a custom dashboard. We track every call, form submission, and consultation, so you can see how many leads you are getting, what each one costs, and which ones turned into booked jobs.
Facebook Ads performance over time
New leads vs. cost per lead, last 12 months
Meta Ads Management questions
Do Meta Ads work for contractors?
They work best for planned, higher-ticket work: remodels, roofs, exteriors, landscaping, anything with a visible before and after. They are weaker for emergencies, where people search instead of scroll. If your jobs are urgent, Google Ads is usually the better first dollar.
How much should I budget for Meta Ads?
Management is a flat monthly fee, set on your strategy call. Ad spend is separate and paid straight to Meta, and many local service businesses start somewhere between $1,000 and $2,000 a month there, then adjust once the cost per lead is known. We recommend a number for your market on the intro call.
Do I need to be on camera?
No. We can build ads from job-site photos, phone or drone footage your crews already take, and before-and-after shots. Owners who are comfortable on camera often do well, because people hire a person rather than a logo.
Can I run Meta Ads and Google Ads together?
Yes, and it costs less than buying them separately. One team runs both channels and reports them as a single pipeline.
Related services and resources
Ready to get started?
Start with a free visibility check-up. We'll show you exactly where you're losing leads, with no pressure and no obligation.
No long-term contracts ยท hello@cadyen.com