Meta Ads Management for Service Businesses
Google Ads catches the people already searching. Meta Ads reaches the homeowner who has been putting the job off, scrolling past your competitors, and has not searched for anything yet. Creative is what makes them stop.
Starts at $1,000 a month, plus the ad spend you pay Meta. No long-term contract. See full pricing
Quick answer
What is Meta Ads management for service businesses?
Meta Ads management means someone runs your Facebook and Instagram advertising for you: strategy, creative, audience targeting, lead capture, and ongoing optimization. Cadyen builds the creative from your own brand, photos, and job-site footage, targets your service area, and reports on leads and cost per lead rather than likes.
Who is this for?
Service businesses selling planned work rather than emergency call-outs: remodelers, roofers, painters, landscapers, deck and fence builders, flooring, windows and doors, and any trade with before-and-after work worth showing. It also fits a seasonal offer or a slow month you need to fill.
Problems this service solves
Boosted posts, no leads
Hitting boost on a photo mostly reaches people who already follow you, not the households in your service area who have never heard your name.
Stock-photo creative
Generic agency creative gets scrolled past. Your actual crews, trucks, and finished jobs are what stop the thumb.
Leads that go cold
Meta lead forms are easy to fill in and easy to forget. Without fast follow-up, the lead is gone by the time you call back.
What Cadyen does
Why Cadyen is different
- Creative built from your brand, your crews, and your real jobs, not stock footage
- We only run ads for service businesses, so the offers and hooks fit how local work is actually bought
- Search and social can run as one pipeline if you add Google Ads
- Month to month, and we report cost per lead, not impressions
How it works
Free visibility check-up
We look at your market, any ads you are running, and what photos and footage you already have before recommending a budget.
Creative and campaign build
We write the offer, cut the ads, and build the audiences, tracking, and lead capture.
Launch and optimize
We watch the first weeks closely, cut what underperforms, and put budget behind the creative that books jobs.
Monthly reporting
A live call on spend, leads, cost per lead, and the next round of creative.
What you get
- Campaign strategy and build
- Creative built from your brand and footage
- Audience targeting and retargeting
- Lead capture form or landing page
- Ongoing creative and budget optimization
- Monthly performance reporting
Meta Ads Management questions
Do Meta Ads work for contractors?
They work best for planned, higher-ticket work: remodels, roofs, exteriors, landscaping, anything with a visible before and after. They are weaker for emergencies, where people search instead of scroll. If your jobs are urgent, Google Ads is usually the better first dollar.
How much should I budget for Meta Ads?
Management starts at $1,000 a month. Ad spend is separate and paid straight to Meta, and many local service businesses start somewhere between $1,000 and $2,000 a month there, then adjust once the cost per lead is known. We recommend a number for your market on the intro call.
Do I need to be on camera?
No. We can build ads from job-site photos, phone or drone footage your crews already take, and before-and-after shots. Owners who are comfortable on camera often do well, because people hire a person rather than a logo.
Can I run Meta Ads and Google Ads together?
Yes, and it costs less than buying them separately. The combined plan is $1,500 a month against $2,000 for both on their own. One team runs both channels and reports them as a single pipeline.
Related services and resources
Related services
Industries we serve
Ready to get started?
Start with a free visibility check-up. We'll show you exactly where you're losing leads, with no pressure and no obligation.
No long-term contracts ยท hello@cadyen.com