HVAC Marketing Company
Slammed in summer and winter. Slow in between. We fix the in between.
When a furnace quits in January or the AC dies in a heat wave, homeowners search and they call. Cadyen is an HVAC marketing company that makes you the first name they find and the easiest to reach.
We run your ads, build your rankings and reviews, and answer every call, 24/7. Then we track each lead back to the job it produced. No long-term contract. You own everything we build.
HVAC Marketing That Books Jobs
One team runs every channel and ties it to booked installs and service calls. Here is what HVAC marketing covers with Cadyen.
HVAC SEO.
Rank for repairs, installs and tune-ups in every city you cover, with city and service pages built for how homeowners search. See our local SEO for contractors.
Google Ads.
Reach "no heat" and "AC repair near me" searches the moment they happen, with junk clicks blocked and every call tracked.
Google Business Profile.
Win the map pack so you show up when someone nearby needs heating or cooling fast.
Reviews.
An automated system asks for a review after every job and helps you respond.
AI receptionist for HVAC.
Every no-heat and no-cool call answered, day or night. See the AI receptionist for HVAC.
Website.
A fast site that shows your financing, your reviews and a phone number that is easy to tap.
Plan Your HVAC Marketing Around the Seasons
HVAC demand swings hard. Smart marketing shifts with it. Here is what each season brings and what matters most.
Summer.
AC repairs and emergency no-cool calls spike. Google Ads and a receptionist that answers every call matter most. Every missed call in a heat wave is a booked competitor.
Fall.
Homeowners schedule tune-ups and think about replacements before winter. Reviews and your Google profile do the convincing. This is prime time to book maintenance plans.
Winter.
No-heat emergencies drive the calls. Fast ads and 24/7 phone answering win the urgent jobs. Financing offers help close a surprise furnace replacement.
Spring.
Demand cools off. This is the window to book pre-summer AC tune-ups and set up for the busy season.
The shoulder seasons, spring and fall, are when SEO is cheapest to build. Clicks cost less and competitors ease off. Publish your pages and collect reviews then, so you rank when summer and winter calls pour in.
Here is the trap most HVAC owners fall into. They go all-in on ads in July, then cut everything in October when the phone slows. The next summer they start from zero and pay peak prices again. The companies that win keep building through the slow months, so each busy season starts higher than the last.
No-Heat and No-Cool Callers Do Not Wait
A homeowner with no heat in January is not leaving a voicemail. They dial the next HVAC company, and the one after that, until someone picks up.
You cannot answer the phone from inside an attic or a crawlspace. An AI receptionist can. It answers every call, 24 hours a day, trained on your services, pricing rules and service area. It asks about the unit and the symptom, books the service slot, and rings you for a true emergency.
It writes the lead into your CRM and sends you a transcript and a callback number. A 2am no-heat call gets a real answer instead of a voicemail box. See how the AI receptionist for HVAC handles your calls.
During a heat wave, your office line does not stop. Every homeowner with a dead AC calls two or three companies and books the first one that answers. One booked install from a call you would have missed can cover the service for the month. The receptionist catches those calls so they turn into jobs instead of voicemails you return too late.
Lead Generation for HVAC Companies
Shared lead sites sell the same homeowner to several HVAC companies at once. You call, you race two competitors, and the job turns into a price fight.
Lead generation for HVAC companies runs differently with Cadyen. We market your company, so the homeowner finds you, reads your reviews, and dials your number. That lead belongs to you alone, never resold to a rival.
You get more service calls and installs with no one else on the line. Each one traces back to the search that produced it, right through to the booked job.
Commercial HVAC Is a Different Buyer
Residential and commercial HVAC do not sell the same way. A homeowner wants a fast fix and a fair price. A property manager or GC wants uptime, a service agreement and a contractor who picks up on the first ring.
We build separate pages and campaigns for your commercial work: tenant improvements, rooftop units, new construction and maintenance contracts. Those searches are lower in volume and higher in value, so they get their own keywords and their own landing pages.
The AI receptionist helps here too. A facilities manager with a down unit does not leave a voicemail. The agent answers, logs the building and the issue, and routes the urgent call to your on-call tech.
HVAC marketing questions
How much does HVAC marketing cost?
It comes down to your market and how fast you want to grow. A website plus Google Ads management runs $1,500 a month on the Starter Plan, plus ad spend. All six core services run $3,978 a month on the Complete Plan, plus ad spend. Single services begin at $1,200 a month. No contract, and we price it on a free strategy call.
What's the best way to get HVAC leads?
Get found first and answer every call. That means ranking in the map pack, running ads on "no heat" and "AC repair" searches, collecting reviews, and answering the phone 24/7. Cadyen runs all of it as one system and sends the lead straight to you, exclusive and never shared.
Is SEO or Google Ads better for HVAC companies?
Most HVAC companies need both. Google Ads bring calls within days, which matters during a heat wave or a cold snap. SEO builds over the following months and lowers your cost per lead over time. We run both and track each one to booked jobs, then shift budget toward what works.
How do I get HVAC calls in the slow season?
Use the slow months to build what pays off later. Publish SEO pages and collect reviews when clicks are cheap and competitors ease off. Promote tune-ups and maintenance plans to keep crews busy. Then you rank and get found the moment summer and winter demand returns.
Do you offer an AI receptionist for HVAC companies?
Yes. The AI receptionist answers every call 24/7, trained on your services and service area. It handles no-heat and no-cool calls, books the service slot, and rings you for true emergencies. It works with your existing phone number and writes every lead into your CRM. See the AI receptionist for contractors page.
Do you work with commercial HVAC contractors?
Yes. We work with residential and commercial HVAC contractors. Commercial service and new-construction work is searched differently than residential repair, so it gets its own pages and campaigns. We can target property managers, facility managers and GCs searching for a commercial HVAC contractor.
How long until HVAC marketing brings in leads?
Google Ads can produce calls within days of launch, which matters in a heat wave or a cold snap. SEO and reviews build over the following weeks and months, then keep sending leads at a lower cost. Most HVAC companies run both. We do not promise a lead count or a ranking spot. We track every call to the job it produced and report on it each month.
How do I get more HVAC maintenance plans?
Promote them where homeowners already find you: your Google profile, your service pages and your follow-up. A tune-up ad in spring or fall catches people before the season turns. Automatic follow-up after a repair nudges a one-time customer toward a plan. Steady maintenance work keeps your crews busy in the slow months and builds a base of repeat calls.
Fill the slow months and win the busy ones.
Book a free strategy call. We will show you where you stand now and the first move we would make. No pressure, no contract.