Direct Mail Marketing for Home Services
Every home in a neighborhood has a mailbox, and not one of them has an ad blocker. Direct mail still earns its place for home services because it reaches people who were never going to search for you, on the exact streets you want to be working on.
Starts at $1,497 a month, plus print and postage. No long-term contract. See full pricing
Quick answer
How does direct mail work for home service businesses?
Direct mail puts a physical offer in front of households in the neighborhoods you want to work in. Cadyen runs it as a shared, co-branded mailer, so you appear alongside other local businesses and the cost per household stays far below a solo mailing. We handle targeting, design, copy, and response tracking. Management starts at $1,497 a month, with print and postage billed separately.
Who is this for?
Home service businesses that want more work in specific neighborhoods: roofers, HVAC, plumbers, landscapers, painters, pest control, cleaning, remodelers, and restoration companies. It works best when you have a clear offer and a service area you can name street by street.
Problems this service solves
Solo mailers cost too much
Printing and mailing your own postcard to thousands of homes gets expensive fast, and a single card rarely pays for itself.
Wrong neighborhoods
Blanketing every ZIP in the county buys a lot of households that will never hire you. Targeting is most of the job.
No way to measure it
Most direct mail is sent and forgotten. Without a dedicated number or landing page you never learn whether it worked.
What Cadyen does
Why Cadyen is different
- A shared mailer keeps your cost per household well below mailing alone
- Design and copy are handled by us, not dropped into a printer template
- Targeting is built around your service area, not a printer route map
- Every drop gets its own tracking number or landing page, so response is measurable
- Month to month, like everything else we do
How it works
Free visibility check-up
We map your service area and pick the neighborhoods with the best chance of paying back a mailing.
Offer and design
We write the offer and design your spot on the mailer, and you approve it before anything prints.
Mail drop
The mailer goes out to the targeted households on an agreed schedule.
Track and report
Calls and landing page visits are attributed to the drop, and we report what came back against what it cost.
What you get
- Shared, co-branded mailer sent to local households
- Neighborhood and ZIP targeting in your service area
- Mailer design and copy handled by Cadyen
- Offer built around the jobs you want more of
- Response tracking with a dedicated number or landing page
- Monthly campaign reporting
Direct Mail questions
What does direct mail cost?
Management starts at $1,497 a month, which covers strategy, design, and running the campaign. Print and postage are paid separately by you and depend on how many households you mail. Call us for mailing volume and schedule.
What is a shared mailer?
Your offer goes out on a card alongside other local businesses instead of on a card of your own. Print and postage are split across everyone on it, so the cost per household lands far below a solo mailing.
Does direct mail still work?
For home services in a defined area it still earns its place, especially next to search. The mailer creates awareness, and the homeowner searches your name when they are ready. That is exactly why we put a dedicated number on it instead of guessing.
How do I know if it worked?
Every drop gets a dedicated phone number, a landing page, or both. Calls and visits are attributed to that drop and reported monthly against what you spent on print and postage.
Related services and resources
Related services
Industries we serve
Ready to get started?
Start with a free visibility check-up. We'll show you exactly where you're losing leads, with no pressure and no obligation.
No long-term contracts ยท hello@cadyen.com