Company Branding for Service Businesses
A homeowner decides whether you look like a real company in about two seconds, from a truck, a yard sign, or an estimate. Branding is what makes those two seconds work for you instead of against you.
$997 as a one-time project, not a monthly plan. See full pricing
Quick answer
What does a company branding package include?
A branding package gives you the visual identity your business runs on: a custom logo, logo files in every format you need, a color palette, a typography system, a brand asset kit, and clear guidelines for using them. Cadyen sells it as a one-time $997 project rather than a monthly plan.
Who is this for?
Service businesses just starting out, rebranding after a name change, or still running on a logo somebody made in a hurry years ago. It is also the right first step before a website build, since the site should be built on the finished brand rather than the other way around.
Problems this service solves
Looks like a side job
A stretched clip-art logo on a truck door tells a homeowner you are small and temporary, whether or not that is true.
No usable files
One low-resolution image cannot be embroidered, wrapped, printed, or put on a sign without looking rough.
Different everywhere
When the truck, the site, the invoice, and the shirts do not match, nothing you spend on marketing compounds into recognition.
What Cadyen does
Why Cadyen is different
- One flat $997 project, not a monthly retainer
- Built for the trades: it has to survive a truck wrap, a yard sign, and an embroidered shirt
- The final files are yours to use on anything you want
- It hands straight off into a website build if the site is next
How it works
Discovery
A short call on your trade, your market, and how you want to be seen.
Concepts
We design logo directions and show the strongest ones on real applications, not just on a white square.
Refine
You pick a direction and we tighten it until it is right.
Handoff
Final files, color palette, type system, asset kit, and guidelines delivered in one package.
What you get
- Custom logo design
- Logo files in every format you need
- Color palette
- Typography system
- Brand asset kit
- Clear brand guidelines
Company Branding questions
How much does company branding cost?
$997 as a one-time project. It is not a monthly plan, so there is nothing to cancel and nothing recurring.
How long does branding take?
It mostly depends on how fast feedback comes back. Most projects run a couple of weeks from the discovery call to final files.
Do I own the logo?
Yes. The final files are yours, in every format, to put on anything you want.
Should I brand first or build the website first?
Brand first if you are doing both. The site, the ads, and the truck should all come out of the same logo and palette, and rebuilding a site around a new brand later costs more than sequencing it properly.
Related services and resources
Related services
Industries we serve
Ready to get started?
Start with a free visibility check-up. We'll show you exactly where you're losing leads, with no pressure and no obligation.
No long-term contracts ยท hello@cadyen.com