Google Ads Management for Service Businesses
When the water heater bursts or the AC dies, people click the first good result and call. Google Ads puts you at the top of that moment. We manage the ads so every dollar works toward a booked job.
No long-term contracts. Cancel anytime.
Quick answer
What does Google Ads management include?
Google Ads management means an expert plans, builds, and runs your paid search campaigns: keyword and market research, ad copy, landing pages, bid management, and ongoing optimization. Cadyen runs Google Ads specifically for service businesses, focused on calls and booked jobs rather than clicks.
Who is this for?
Service businesses that want leads now: plumbers, HVAC companies, electricians, roofers, cleaners, movers, pest control, and other local trades where customers search with urgency and book fast.
Problems this service solves
Wasted ad spend
Self-managed campaigns often pay for clicks from the wrong areas, wrong searches, and bots.
Clicks that never call
Ads pointed at a weak page lose the lead after the click. The ad is only half the job.
No idea what works
Without call tracking and clear reports, you can't tell which campaigns pay for themselves.
What Cadyen does
Why Cadyen is different
- Service-business focus: we know what an emergency search looks like
- Landing pages and call tracking are part of the work, not an upsell
- Your budget is spent on your leads only, never shared
- Month to month, and we report cost per lead in plain English
How it works
Free visibility check-up
We review your market, competitors, and any past campaigns before recommending a budget.
Campaign build
Keywords, ads, extensions, tracking, and a landing page built for conversion.
Launch and optimize
We watch performance closely in the first weeks and tune aggressively.
Monthly reporting
A live call on spend, cost per lead, and what we are changing next.
What you get
- Campaign strategy and build
- Ad copywriting and extensions
- Conversion-focused landing page
- Call and form tracking
- Weekly optimization
- Negative keyword management
- Monthly cost-per-lead reporting
Google Ads Management questions
How fast will Google Ads bring leads?
Campaigns can produce calls within days of launch. The first month is also a tuning period, so cost per lead usually improves as data comes in.
How much should a service business spend on Google Ads?
It depends on your trade and market. Many local service businesses start with $1,000 to $2,000 a month in ad spend and adjust based on cost per lead. We recommend a number for your situation on the intro call.
Do you manage the budget or does Google?
We do. Budgets, bids, and targeting are actively managed by a person who knows your goals, not left to automated defaults.
What if the ads don't work?
Everything is month to month. We report honestly, and if a campaign is not paying for itself we will say so and change course.
Related services and resources
Related services
Industries we serve
Ready to get started?
Start with a free visibility check-up. We'll show you exactly where you're losing leads, with no pressure and no obligation.
No long-term contracts · hello@cadyen.com