Construction Marketing Agency
Get on the Bid List Before Your Competitors Do
Construction marketing that turns searches into site walks, bids and signed contracts.
Cadyen is a construction marketing agency for general contractors, specialty subcontractors and commercial trades. We put you in front of the GCs, project managers and property owners searching for your work. Then we answer every call and track each lead to the job it produced.
- One company per trade, per market
- No long-term contracts
- Se habla español
Prefer to talk? Call (909) 346-1109
53% more
site visitors in month 1
Scaffold Solutions Unlimited
#1 in Bakersfield
search results, climbing in Los Angeles
Scaffold Solutions Unlimited
TODO: Google review rating and review count (not published in the repo; confirm with owner)
Real numbers from real clients. Ask us to see the reports.
Buyers Shortlist Contractors Before They Ever Call
General contractors, project managers and property owners don't start with a phone call. They start with a search. They check the map, open a few websites, read reviews and look at past projects. Then they build a shortlist.
If your company isn't on page 1, you're not on that list. You never hear about the job. A competitor with weaker work and a better online presence gets the call.
Most contractors find out too late. Referrals slow down, the bid calendar thins out and the phone gets quiet.
We fix what buyers see first: your search rankings, your Google Business Profile, your reviews and your project proof.
- Contractor A ★★★★★
- Contractor B ★★★★★
- Contractor C ★★★★★
Example
Why Construction Marketing Is Different
Long Sales Cycles
A commercial job can take months from first search to signed contract. Your marketing has to keep you in front of the buyer the whole time, not just the day they click an ad.
Many People Decide
Owners, GCs, project managers and estimators all weigh in. Each one wants something different: price, schedule, safety record, past work. Your website has to answer all of them.
Proof Wins Bids
Buyers trust what they can see. Project photos, jobsite video, reviews and case studies close more work than any slogan. We help you build that proof and put it where buyers look.
Generic agencies treat a $500,000 bid like a $200 service call. We don't.
Construction Marketing Services Built to Win More Bids
One team runs every channel and tracks every lead. We put you in front of the GCs, owners and project managers searching for contractors on Google, Maps and AI tools. No juggling five vendors who never talk to each other.
Win the map pin.
Show up first when buyers search for your trade nearby. We optimize your Google Business Profile, categories, photos and listings so you win the map in every city you work.
Rank for the jobs you want.
Service pages, city pages and project pages built around the searches GCs and owners use. Rankings that keep sending bid requests long after an ad would have stopped.
Get named by AI.
When an owner asks ChatGPT, Gemini or Google's AI Overviews who to hire, your company should be in the answer. We structure your site, reviews and project content so AI tools can find and cite you.
Calls this week.
Construction company advertising on Google, aimed at bid-ready searches. We block junk clicks, track every call to the keyword behind it and move budget to what books jobs.
A website that wins bids.
A fast site with a project portfolio, clear services and simple bid request forms. It works as your sales rep around the clock and turns visitors into calls.
Every call answered.
The agent picks up day or night in your company's name. It qualifies the project and books the site walk before a competitor calls back.
Reviews that close deals.
Automatic review requests after every job. More 5-star reviews help you rank higher and give owners and GCs the proof they need before a big contract.
Proof buyers can see.
Jobsite photos and video of your crews, equipment and finished work. We put it on your website, your Google profile and your ads.
Marketing for Construction Companies in Every Trade
We don't do generic small-business marketing. Every campaign starts with how your buyers pick a contractor. A GC hiring a scaffold sub decides differently than a homeowner hiring a remodeler, so we build each plan around your trade and your buyer.
General Contractors
Owners shortlist GCs who show how they run a job. We put your project history, safety record and schedule wins where buyers look.
Scaffolding Companies
Reach the GCs and project managers who need scaffold rental and erection now. This is the trade we know best.
Concrete Contractors
Flatwork, foundations and tilt-up. Get found by GCs and developers searching for a concrete sub they can trust.
Restoration Companies
Fire, water and storm damage calls come in urgent. Be the first company they find and the first one that picks up.
Builders and Custom Home Builders
Homeowners research for months before they call a builder. Your past homes become the portfolio that sells the next one.
Remodeling Contractors
Kitchen, bath and whole-home searches come from homeowners ready to spend. We put you at the top of those results.
Roofing Contractors
Commercial reroofs and residential replacements. Rank in every city you cover and catch the storm season rush.
Electrical, HVAC and Plumbing Contractors
Tenant improvements, new builds and service calls. Get found by GCs and property managers searching for your trade.
Electricians · HVAC · Plumbers
Specialty Subcontractors
Framing, drywall, steel, fencing and more. If GCs hire your trade, we help them find you first.
Our sweet spot: commercial trade contractors and builders, plus home service companies ready to grow.
Don't see your trade? Ask us.
One Company Per Trade in Each Market
We don't work with two competing contractors in the same trade and the same market. If we run marketing for your scaffolding company in the Inland Empire, we won't take on another scaffolding company there.
The keywords we win, the reviews we build and the ads we run never help a rival. Your results stay yours.
Spots fill up. Once a market is taken, it's closed.
The Fastest Response Wins the Bid.
Buyers rarely call just one contractor. They call a few, leave messages, fill out forms and go with whoever gets back first and looks the most professional.
Most contractors lose jobs in the gap between the first call and the site walk. Their work isn't worse. Someone else answered first.
We close that gap with a system that answers, follows up and tracks every lead for you.
Example
One buyer. Three contractors. One site walk.
- Contractor AVoicemail. Calls back the next morning.Lost
- Contractor BAnswers and promises a quote. Never follows up.Lost
- You, with CadyenAnswered right away. Text sent with photos and reviews. Site walk booked.Booked
Every Call Answered
Instant, 24/7Our AI voice agent picks up day or night, weekends and holidays. It asks the qualifying questions you would ask and captures the details, so no bid request goes to voicemail.
Instant Text and Email Follow-Up
Text + EmailEvery caller and form lead gets an automatic text and email reply, so the conversation starts before a competitor calls back.
Lead Alerts to Your Phone
Real TimeYou get the lead details on your phone right away: who called, what they need and where the job is, with a callback number. Nothing sits in a shared inbox.
Follow-Up Until They Decide
AutomatedConstruction decisions take weeks or months. Automatic text and email follow-up keeps you in front of the buyer with reminders. The other bids go quiet. Yours doesn't.
Every Lead Tracked to a Job
Calls to ContractsWe track each call and form back to the ad or search that drove it, and to the job it produced. You see which dollars turned into signed work.
The race above is an example. In construction, speed and steady follow-up decide who gets invited to bid.
When an Owner Asks AI Who to Hire,
Be the Answer
Owners, property managers and homeowners now ask ChatGPT, Gemini and Google's AI Overviews who to call. AI names only a few companies in each answer. Most contractors never show up. We build the Google Business Profile, reviews, listings and project content that get construction companies named.
45%
of consumers used an AI tool to find a local business in the past year. A year earlier, it was 6%.
97%
of people who use AI for recommendations check the answer against real reviews. Weak reviews cost you the job.
1.2%
of local businesses get recommended by ChatGPT. Be the construction company that does.
AI search is already here. The contractors AI names today will be hard to unseat later. Cadyen gets your company named, with the reviews to back it up.
Sources: [1] BrightLocal, Local Consumer Review Survey 2026. [2] BrightLocal, LCRS 2026 AI trust analysis. [3] SOCi, 2026 Local Visibility Index. (TODO: link the SOCi 2026 Local Visibility Index report)
The Slow Season Is Your Build-Up Season. Most Contractors Cut Marketing at the Worst Possible Time.
Construction work doesn't disappear in the slow months. It moves. Residential searches dip with the holidays and the weather. Commercial owners and GCs keep planning budgets and building next year's bid lists. SEO takes months to build. Pages you publish in November can be ranking by spring. Cut your marketing now and you start from zero right when the calls pick back up.
JAN–FEB
MAR–MAY
JUN–AUG
SEP–OCT
NOV–DEC
| Period | Residential demand | Commercial demand |
|---|---|---|
| January to February | 30 | 70 |
| March to May | 75 | 75 |
| June to August | 100 | 85 |
| September to October | 65 | 75 |
| November to December | 25 | 65 |
Budgets and Bid Lists
Homeowners wait out the weather. Commercial owners set the year's budgets.
Residential searches sit low after the holidays. Commercial owners, developers and GCs are planning the year and building their bid lists. Launch SEO and project pages now so you're ranking when those jobs get awarded.
Homeowners Come Back
Searches climb fast. The shortlist forms in weeks.
Residential demand climbs as the weather turns. Commercial work holds steady. Your reviews, your map ranking and your project photos decide who gets the site walk.
Every Crew Is Busy
The most crowded months of the year.
Both tracks run hot. Clicks cost the most and every competitor wants the same calls. This is where the visibility you built in the slow months turns into signed contracts. Answer every call or lose it to the next company.
Close Out and Scope Ahead
Jobs wrap up. Next year's work gets scoped.
Residential tapers off as projects finish. Commercial owners start scoping next year. The case studies and jobsite video you publish now are what buyers find when they research who to invite to bid.
Where Spring Gets Won
Most contractors cut their marketing. That's your opening.
Residential searches hit their low point and many contractors pause their ads. Commercial bid lists and next year's budgets get set in these same weeks. Pages published now can be ranking by spring. The contractors who build now don't start from zero in March.
Start your build-up seasonIllustrative pattern, not measured data. Residential demand moves with weather and holidays. Commercial demand stays steadier and follows budgets. In Southern California, the dip comes more from the holidays and rainy months than from cold. Your trade and market may differ.
Case Study: Scaffold Solutions Unlimited
The client: Scaffold Solutions Unlimited (SSU), a scaffolding company based in Bakersfield, California, with two locations.
The problem: Scaffold Solutions Unlimited hired a previous agency for SEO and ads. After many frustrating months and minimal communication, they parted ways and came to Cadyen.
What we did:
- Google Ads and SEO for scaffold-unlimited.com
- SEO for scaffolding247.com
- An AI receptionist on scaffolding247.com that answers and logs every lead call
- Monthly reports that tie calls back to jobs
53% more
site visitors by month 1
#1
in Bakersfield, climbing in LA
More calls
than previous years
“We're very happy with Cadyen. I couldn't recommend them more.”
Renato Zamora, President, Scaffold Solutions Unlimited
We're Not the Biggest Agency. That's the Point.
Many agencies run hundreds of accounts and hand yours to whoever has time. We keep our client list short on purpose. One company per trade in each market. A founder who knows your business. Reports that show what your marketing produced, down to the signed job. There are bigger agencies. Very few will work this closely with you.
01
One Company Per Trade, Per Market
We never work with two competing contractors in the same trade and market. The keywords we win, the reviews we build and the ads we run only help you.
02
The Founder Knows Your Account
Cesar sets your strategy and stays involved. You won't get passed to a junior account manager reading from a script. Call or email and you reach someone who knows your business.
03
Reporting on Jobs, Not Clicks
Every call and form is tracked to the ad or search that drove it, and to the job it produced. Each month you get a clear report or a recorded video walkthrough of what we did and what it earned.
04
You Own Everything
Your website, ad accounts, content, reviews and leads are yours from day one. Month to month, no lock-in. If you leave, you keep it all.
05
We Build Your Proof of Work
Before and after photos, jobsite video, project breakdowns and answered customer questions. This proof makes your ads convert, your Google profile more convincing and your bids easier to win. Most agencies skip it.
06
Se Habla Español
Many owners, crews and customers in our markets prefer Spanish. We speak Spanish and can market your company and work with your team in both languages.
Cadyen vs a Typical Marketing Agency
| Typical agency | Cadyen | |
|---|---|---|
| Missed calls | Not their problem | AI voice agent answers every call |
| New leads | Sit in an inbox until someone checks | Instant text and email follow-up |
| Industry focus | Restaurants, dentists, anyone | Contractors and trades only |
| Contract | 6 to 12 months | Month to month |
| Leads | Shared or resold | 100% yours |
What's inside
Bundle Savings- Local SEO and Map Pack
- AI Search Optimization
- Google Ads and Paid Media
- Conversion-First Website
- Reviews and Reputation
- Intelligent Voice System and Automations
All six services in one plan. Pay less than buying each service separately.
Complete Plan
Check for availability
all 6 core services · plus ad spend · priced on your call
- You own everything we build
- Month to month, cancel anytime
- Free strategy call before you commit
Just getting your construction business online? Our Starter Plan pairs a website with Google Ads management, plus ad spend. Built for smaller and newer companies ready to start getting calls.
How Much Does Construction Marketing Cost?
Hiring a full marketing team in-house often costs $8,000 to $15,000+ a month. Google Ads management alone usually runs $1,500 to $3,000 a month, plus ad spend. Cadyen bundles all six core services into one plan, plus ad spend, and sets your price on a free strategy call. We measure cost per signed job, not cost per click.
Ad spend is paid directly to Google and billed separately on every plan.
Transparent monthly pricing for construction companies, plus ad spend. Ad spend is separate on every plan. No setup hostage fees, no lock-in. Final scope depends on your market, competition and goals.
A Note From Cesar
I started Cadyen to give contractors a marketing partner who knows how the work gets won.
Construction isn't a $50 sale. One job can be worth more than a year of marketing. You deserve to know where every lead came from and what it turned into.
So we keep it simple. We take one company per trade in each market. We answer every call. We report on jobs, not clicks. If we stop earning your business, you can leave any month.
If that sounds right for your company, book a call. I'll show you where you stand today and what I'd do first.
Cesar Contreras, Founder, Cadyen
Construction Marketing FAQ
What does a construction marketing agency do?
A construction marketing agency helps contractors win more work online. That includes SEO so you rank on Google, Google Ads so you show up at the top, Google Business Profile work so you appear on the map, reviews, websites and call tracking. A good agency ties all of it to bids and signed jobs, not traffic. Cadyen runs every channel for you and reports on the calls and jobs each one produced.
How much does construction marketing cost?
It depends on your trade, your market and how fast you want to grow. Hiring all of this in-house often runs $8,000 to $15,000 or more a month. Cadyen bundles all six core services into one plan, plus ad spend, and single services are available on their own. We set your exact price on a free strategy call, month to month with no long-term contract. For most contractors, one extra job a month covers the cost.
How long does it take to get leads?
Google Ads can bring calls within days of launch. SEO and reviews build over the following weeks and months, and they keep producing leads at a lower cost over time. Most contractors run both: ads for calls now, SEO for steady work later.
Is digital marketing worth it for construction companies?
Yes, if it's tracked to real jobs. Owners, GCs and homeowners search online before they call anyone. If you don't show up, you don't get considered. Measure results in calls, bids and signed contracts. If an agency can only show you clicks, you can't tell if it's working.
Do you work with commercial or residential contractors?
Both. We work with commercial trades like scaffolding, concrete and restoration, and with residential builders, remodelers, roofers and home service contractors. Commercial and residential buyers search in different ways, so we build separate pages and campaigns for each.
What's the difference between construction marketing consultants and an agency?
A consultant gives you a plan. An agency carries it out. Cadyen does both. We start with a strategy for your trade and market. Then our team builds the pages, runs the ads, manages your profile and tracks the leads. You don't have to hire anyone to do the work.
What's the best way to advertise a construction company?
Start where buyers already look. For most contractors, that's Google search ads, the Google map pack and a website that shows your past projects. Add reviews, jobsite photos and video to build trust. Direct mail and Meta ads help some trades, but search is where bid-ready buyers show up first.
Can you help us get on general contractor bid lists?
Yes. GCs build bid lists from companies they can find, trust and verify. We get you ranking for the searches GCs and project managers use. We build pages that show your capacity, safety record and past projects. And we make sure your phone gets answered when they call.
Do you work with contractors outside Southern California?
Yes. We're based in Rancho Cucamonga and serve Riverside, San Bernardino, Orange, Los Angeles, San Diego and Kern counties. We work with contractors across the US.
Do you offer construction marketing in Spanish?
Sí. We speak Spanish and can market your company in both languages. Many owners, crews and customers in our markets prefer Spanish. Learn more on our Hablamos Español page.
Do I have to sign a long-term contract?
No. Every plan is month to month. You can cancel anytime, and you keep everything we build: your website, your ad accounts, your content and your leads.
Prefer Spanish? Visit our Hablamos Español page.
Find Out If Your Market Is Open
We take one company per trade in each market. Book a free strategy call and we'll tell you if your spot is open, where you rank today and what we'd do first. No pressure and no contract.
No long-term contracts · hello@cadyen.com