Google Business Profile Optimization
Your Google Business Profile is often the first thing a customer sees, before your website and before your competitors. A complete, active, well-reviewed profile wins calls. A neglected one hands them to someone else.
No long-term contracts. Cancel anytime.
Quick answer
What is Google Business Profile optimization?
Google Business Profile optimization is the work of setting up, correcting, and actively managing your Google listing so it ranks in the local map pack and convinces customers to call. It covers categories, services, photos, posts, reviews, and Q&A. For most local businesses it is the single highest-impact piece of local SEO.
Who is this for?
Any local service business that depends on Google Maps and the map pack: contractors, home services, cleaners, movers, landscapers, accountants, and more. Especially useful if your profile is unclaimed, half-finished, suspended, or just quiet.
Problems this service solves
Not in the map pack
Wrong categories, thin services, and few reviews keep you off the map where the calls happen.
Views but no action
People see the profile but don't call because photos, hours, or reviews don't build trust.
Set up once, then abandoned
Google rewards active profiles. One that never posts or answers questions slowly slides down.
What Cadyen does
Why Cadyen is different
- We manage profiles for service businesses every day and know what moves the map pack
- Review growth is built in, not a separate product
- Consistent NAP cleanup across the web comes with it
- Month to month, with plain reporting on profile actions
How it works
Profile audit
Part of the free check-up: we grade your profile against the competitors winning your area.
Fix and complete
Categories, services, service areas, photos, and details set up properly.
Activate
Reviews, posts, and Q&A on a steady schedule that Google rewards.
Report
Monthly numbers on calls, clicks, and direction requests from the profile.
What you get
- Full profile setup or cleanup
- Category and service optimization
- Photo and post plan
- Review growth and response system
- Listing consistency cleanup
- Monthly profile performance report
Google Business Profile Optimization questions
Why isn't my business showing up on Google Maps?
Usually a mix of an incomplete profile, wrong categories, weak reviews, and inconsistent listings. Our free check-up pinpoints which ones are holding you back.
Can you fix a suspended Google Business Profile?
We can review the suspension, identify the likely cause, and manage the reinstatement request process with Google.
How many reviews do I need?
There is no magic number. You need enough recent, quality reviews to match or beat the businesses currently winning the map pack in your area. We benchmark it during the check-up.
Is this included in local SEO or separate?
It is the core of our local SEO service, and it is also available as a focused engagement if your profile is the main problem.
Related services and resources
Related services
Industries we serve
Ready to get started?
Start with a free visibility check-up. We'll show you exactly where you're losing leads, with no pressure and no obligation.
No long-term contracts · hello@cadyen.com