Google and Meta Ads, Run as One Pipeline
Search finds people who have already decided they need the work. Social reaches the ones still thinking about it. Run by two vendors they compete for credit. Run by one team, they feed the same pipeline.
$1,500 a month for both channels, against $2,000 bought separately, plus ad spend. No long-term contract. See full pricing
Quick answer
Should a service business run Google Ads and Meta Ads together?
Running both makes sense when you want to capture the people searching right now and stay in front of the ones who will need you in a few months. Cadyen runs both channels with one team, one budget, and one report, so you can see which channel actually produced the booked job. The combined plan is $1,500 a month against $2,000 for the two bought separately.
Who is this for?
Service businesses that already pull steady demand from search and want to grow past it, and owners tired of paying two vendors who each blame the other when the lead count drops. It fits best when you have the crew capacity to take on more work.
Problems this service solves
Two vendors, two stories
The search agency and the social agency each report their own numbers, and neither can tell you where the booked job actually came from.
Paying twice for one lead
Someone sees your Meta ad, searches your name, clicks your ad, and both channels claim the conversion. One team looking at both stops that.
Search demand has a ceiling
Only so many people search for your trade in your area each month. Once you are capturing them, growth has to come from creating demand, not catching it.
What Cadyen does
Why Cadyen is different
- One team and one report for both channels, so nothing hides between vendors
- $1,500 a month for both, against $2,000 if you buy them separately
- Budget shifts between channels as the numbers change, not once a year
- Month to month, reported in cost per lead and booked jobs
How it works
Free visibility check-up
We review any campaigns already running on both channels, your market, and where your competitors are advertising.
Build both channels
Search campaigns, social creative, tracking, and lead capture set up to share one pipeline.
Launch and balance
Both go live, then budget moves toward whichever channel produces booked work at the lower cost.
One monthly report
A live call covering both channels together: spend, leads, cost per lead, and what changes next.
What you get
- Everything in Google Ads and Meta Ads
- Search and social run as one pipeline
- Shared budget and bid management
- Call, form, and lead tracking
- Ongoing optimization across both channels
- One monthly report for both channels
Google and Meta Ads questions
Is the combined plan cheaper than buying both?
Yes. Both channels together are $1,500 a month. Bought separately they are $1,000 each, so $2,000. Ad spend is separate on both and paid directly to Google and Meta.
Do I need a bigger ad budget to run both?
Usually somewhat bigger, because you are funding two channels, but not double. We often start weighted toward search and shift into social once search demand is being captured. We recommend a split on the intro call.
Which channel gets credit for a lead?
Calls and forms are tracked with the source attached, so you can see which channel earned each lead. Where a customer touched both, we say so instead of letting each channel claim the same job.
Can I start with one and add the other later?
Yes. Most clients start with Google Ads because it produces calls fastest, then add Meta once the search side is stable. Moving onto the combined plan is just a pricing change.
Related services and resources
Related services
Industries we serve
Ready to get started?
Start with a free visibility check-up. We'll show you exactly where you're losing leads, with no pressure and no obligation.
No long-term contracts ยท hello@cadyen.com